bonjour, je devais rédiger le concept, la production et la post production d'une annonce publicitaire. J'ai alors inventé ma pub et rédigée mon texte... mais jsuis une brelle en anglais ! y aurait-il une ame ki é pitié de moi et accepte de corriger mes plus grosses erreurs ainsi que de me dire si c'est compréhensible ? désolée le texte est long ! merci infiniement !
* Concept *
We had a mission : to make an advertising to persuade the consumers to buy INMYSIZE, a new mark of blue jeans for woman.
We started by making a list of the daily tasks of life to a woman. We recalled domestic tasks, free time, to take care of her children and her family. Next, we came up the slogan : « escape you with a jean INYSIZE with your size». So we came up with the concept for the ad : At the beginning of advertising, we can see 2 faces : A man who supports, comforts and encourages his wife (he says « push! It’s good, breathe! […] bravo, another effort! ») which seems to be giving birth because she is sweaty and shouts (« rrrrrr ! I don’t arrive there! It’s not worth it !») and one ends up making a back zoom showing the woman lied down on the bed, trying to close her trousers and conclusive “I don’t return inside”
* Production *
We began with arrange everything so that it would look like a room. The site of the pieces of furniture was very important. For example, it was necessary to put the bed parallel with the window so that the sunlight emphasizes perspiration and mimicry which the woman will make to show her suffering.
We didn’t see the utility to make camera movements because the scene is played in a single place, and the characters don’t move. On the other hand, we decided to make 2 zooms: a close-up at the beginning, and a back at the end.
The scene most difficult to realize was to emphasize the emotions and the pain of the woman. It was necessary that she has colors, that she is hot, that she perspires, that she shows her suffering. It was very important because it’s at this time that the consumer must be convinced to buy the jean INMYSIZE because he’s supposed to refuse to undergo such a pain. He must to have greatest comfort. Also, we initially asked our actress to make jogging during one hour so that her cheeks are red. Then, the room was increased in heating and the spots with the top of the person released a heat of hell what contributed to make perspire the woman.
After, to finish with the back zoom which shows that in fact, the woman just tries to close her trousers, we took a sight of sky, alors we are ridden on a scale.
Finally, the essential scene. Until now, we showed the evil being which one tested in this trousers. The goal of our ad being to sell OUR jean, one will conclue by presenting our mark of jean in the form of square where it will be written “Enough of the Jean too short?INMYSIZE, best jeans, always in my size”
* Post-production *
We selected an extract of the song of film « Thurty dancing ». It’s a song very calm who appaise the suffering, but it’s not much hear because the dialogue of the people were more important.
We had to keep the shots really short in order to make everything fit in the 15 seconds. Timing is a very important issue for advertiser.
Besoin d'aide pr la correction d'un texte en anglais please
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pataboyanne
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pataboyanne
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pataboyanne
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