aide pour une correction d'un exo en anglais

[alicia00]

Bonjour, actuellement en master marketing je fais appel à vous car nous devons écouter un texte audio en anglais et le retranscrire en français.
J'ai un peu de mal avec la langue anglais donc j'aimerai savoir si ce que j'ai entendu vous parait cohérent et s'il y a des erreurs.

Merci beaucoup

The listening talks about the concept of customer focus.
Jean Claude Laréchel is the director of program called customer focus. According to him and many books, it’s very important because it’s permets the success of the firm. The concept that the costumer focus is the only person qualified to specify what quality means.
But Jean Claude Laréchel thinks that companies make the commun mistake. They believe of practising the customer focus while it’s not the case !

For customer focus, the director of the company is essential element. For example, the firm IBM is a very good model. In the ninetyfor, the manager left the company. There was a loss of the corporate culture and thus customer focus. And terefore , the turnover decreased.
But with the new director, its results were able to increase thanks to the customer focus.

Furthermore, customer orientation can also showed customer justice. The company Johnson & Johnson corresponds perfectly. It’s a pharmaceutical business which is the richest in the world. But there were an incident. A w<oman died because of a poisoned medecine. The company centred on the customer focus had a good reaction. It informed all customer of the danger. Johnson & Johnson spent a two hundred and fifty million dollars. It put the consumer on the center of the business.

Finally , the listening explains us the role of the marketing department. It is not to create needs but the marketing permets for discovering needs and expectations of the consumers.
But, it’s technical which is costly. For example, databases are expensives to collect and analyse.

[aliciaOO]

g un deux autres textes dont je ne suis pas sûre s'il vous plaît j'aimerai beaucoup que vous m'aidiez car nous aurons que très peu de notes en anglais ce semestre. Ne vous inquiétez je ne vous demande pas de tout revoir mais au moins de m'aider à corriger les fautes les plus flagrantes

merci beaucoup


WAL MART

Walt Mart Stores is a company specialized in the mass market retailing. Its was create in the sixties in United States. Today, the director is Robson Walton which is the son of the creator.
Its success is based on the customer focus. It satisfies needs of its costumers. Consumers want low prices, thus Wal Mart have a price policy to the expectations of the market. Furthemore, there are nine size from stores as the supercenters or soft discount.
The company is implanted all over the world: America, Europe and Asia. It’s th second of the business global in terms of turnover. It is the largest company in the world with nearly two million employees.
Despite the bad ecoomic context, Walt Mart is the winner thanks its costumer focus.




The Intenational Division of Labour:

The proposed texts explain the international division of labor. First, the context is essential. The world population is growing thanks to advances in medicine and sanitation. Countries are to develop and persons of regions of the South went to the North.

Thanks to quality products and profitable, emergents countries take away a real success in the developed countries. They are competitors for the developed countries : emerging countries are becoming competitive even in the high-technology sector. The reaction of the American, European and Japanese companies is to downsize and restructure to remain competitive. But there is a rise of the unemployment and the casual jobs.
Human rights, tariffs and forgery are domains which worry the interest of the countries.

The labels described to categorise economies are not updated. Using OCDE Economies is very simplistic because among members, there are also poor countries (for example Mexico).
Some pundits have proposed a new name for the richer countries : knoledge courntries. A COMPLETER. After to distinguish better countries, new labels were proposed. First, there are paralysed economies, chiefly poor ones in Africa. After, we have cthe progressing economies those in Asia, Eastern Europe, Latin Americ. Finally, there are the paranoid economies, those in America, Western Europe and Japon.

Developing countries are not the only evolution. Because, the activities of companies changed. The services are two third of jobs in the industrial economies. Now we can call the services industrie which has various activities as marketing, design, finance or advertising.

After the Second World war, the Americans wanted the job security and a right to home. But with the developments described above,that was not esay.
More and more machines of production replaced the people for some production. For example, automated cash dispensers have superseded tellers.
Many companies decided to re-locate a part or the totality of their activity in developing countries. In these countries, wages and charges are less expensive than in the developed countries.
Consequently, from employees of companies are dismissed. The majority of chiefs executive and economists, it’s logic because the downsizing as necessary to compete in a global economy. Contrary to the managers, the workers do not agree.