correction d'un résumé en anglais

[célia]

Bonjour tout le monde
j'ai un résumé à faire en anglais, je l'ai fait mais je pense qu'il reste quelques fautes alors si certaines âmes bienveillantes voudraient bien m'aider à peaufiner mon travail je les remercie d'avance

These texts explain us the world of the advertising. The definition of the most relevant publicity is the following one: Advertising is a paid communication through medium in which the sponsor is identified and the message is controlled. Today everybody is affected by the advertising.
Its purpose is to sell a specific product or a service. The more there is of sales and the more we can suppose that the advertising is effective.
To promote a product or a service, several called tools the media are used as: magazines, direct mail, radio, TV, billoards, newspapers …

The persuasion is the factor which allows the success of an advertising campaign. It consists of awareness, comprehension, conviction and action. It can be measured by several methods as by means of surveys of consumers attitudes.
Companies want then the loyalty of the customers in a product or in a service.

The advertising is a élement of the communication-mix. There are advertising agencies. The role of the advertisement agency is to maximize the profits of its customers while proposing them the best method of advertisement. We can distinguish the department creation, the department media and the department production.
The advertising can be measured. For example, we will compare the behavior of people before and after a publicity campaign. Thus, admen spend a lot of time and energy in trying to determine whether the result of all their effort is effective or not.
The budget defined in comparaison to sales forecasts or to realized sales.

The advertising has to pass on a message in its target. The desin message will consists in penetrating, reminding and creating favourable associations, choosing the message and creating the atmosphere of presentation.
The criteria defining the target are professional occupation, sex, age, geographical area… But, there are others criteria. These characteristics make up the differents markets.
The advertising is not a science, there is no simple method and the other one distorts.

For some products, we can have a general communication. It is the case for needs universal food, shelter, survival loving and being loved. Moreover, many habits are the same in many countries: smoking, drinking and travelling.
Yet, there are differences of perceptions, cultures and expectations between countries or regions. The message cannot thus be the same.
Besides, there are constraints. There are standards to be respected. For example in France, it is forbidden to make a campaign for the television on cigarettes or on alcohol. There are also economic contraints and socio-cultural environment.

There were always doubts on the efficiency of the advertising. But little by little, the technology is intruding. A market-research firm, Nielsen, is a good example. This company had developped a technical which is a pure-single-source data. It's a company that provides audience research for the broadcast industry, using primarily People Meters.
According to a study of an American professor John Philip Jones, According to a study of an American professor john, half the ads are really effective.

[célia]

s'il vous plait est-ce que quelqu'un veut bien m'aider ? lol

[ElieDeLeuze]

Traduction automatique. C'est du mot à mot. Ton prof t'en dira plus.